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Thoughts on data infrastructure, growth strategy, product architecture, and building systems that drive real business outcomes.
Featured Insights
Emotional Loyalty vs Transactional Loyalty: What Works in 2026
Understanding the difference between emotional and transactional loyalty, and why emotional connection drives sustainable business growth.
How to Build a Loyalty Program That Actually Works in 2026
A practical guide to building loyalty programs that drive retention and revenue. Learn the key components, metrics, and implementation strategies.
Coalition Loyalty Programs: The Most Underrated Growth Strategy in 2026
Coalition loyalty programs let multiple brands share costs, data, and customer reach. Here's how they work, why they beat proprietary programs, and how to build one that lasts.
Growth Marketing Strategy 2026: The Complete Playbook for Growth Managers
A comprehensive guide to growth marketing strategy in 2026 — covering data-driven frameworks, AI agents, retention loops, and the tactics actually driving results for growth teams today.
How to Implement AI Agents for Growth Marketing: A Practical Guide
Step-by-step guide to implementing AI agents in your growth marketing workflow. Learn how to identify use cases, choose tools, and get started in weeks.
AI in Marketing: The Complete Guide for 2026
Discover how AI is transforming marketing in 2026. Learn about AI tools, strategies, and implementation for modern marketers.
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I occasionally write about data, growth, and product strategy. A newsletter is coming soon — in the meantime, connect with me on LinkedIn.