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Faiszal Anwar
00:00 in Jakarta

Faiszal AnwarGrowth manager and digital analystJakarta

I help teams
find the
signal
in their data.

9+years of experience20+enterprise accounts50+dashboards

Follow the data

How I work

I watch the data for a long time before I change anything.

A chart is a sketch of a question. The headline is whatever you conclude from it. I've watched plenty of curves sit flat for months, then jump the week one small thing changed. Finding that small thing is my favorite part of the job.

Track record

The numbers behind the work

Rounded down, on purpose

01Experience
9+
Years of experience
Growth and digital analytics
02Accounts
20+
Enterprise accounts
Retail, F&B, telco, and healthcare
03Dashboards
50+
Dashboards built
Most of them rebuilt at least once

Experience

9+ years of experience

The four most recent, newest first

2024 to now

Growth manager

I lead a digital analytics and growth practice. We set up the tracking, read the results, and write down what ships next. Most of the job is the writing.

StrategyRetentionPricingExperimentation
2021 to 2024

Lead digital analyst

Enterprise analytics across industries. I set the standard for how the team ran experiments, and p < 0.01 became the floor.

GA4MetabaseCohortsAttribution
2018 to 2021

Digital analyst

Tracking implementations, custom dashboards, and early lifecycle analysis that later turned into my focus on loyalty. The first of 50+ dashboards came from here.

LookerSQLGTMEvents
2016 to 2018

Digital analyst

Retail e-commerce in Indonesia. I spent a year watching where shoppers dropped off, and it's still the most useful year I've had.

E-commerceFunnelsUXJakarta
Before 2016

Earlier roles

I was working with data well before 2016. This timeline covers the four roles closest to the work I do now.

Earlier work
Drag it, scroll it, or use the arrow keys

Speaking

Talks, workshops, and advisory

In English or Bahasa Indonesia, slides optional

Talk45 minutes

How to read a retention curve honestly

Why most uplift disappears by the second cohort, and what to ask before you believe the first one.

Conferences and podcastsBook the talk
WorkshopTwo days

Build a dashboard your team will use

A working session for analyst teams. You'll leave with one dashboard you'd defend and a list of four to kill.

In-houseBook the workshop
AdvisoryThree months

Growth stack and experiment discipline

For Series A and B teams that keep declaring wins and missing the next quarter. We set up the tracking, read the results together, and write down what to ship.

RetainerAsk about advisory
Agentic workflowsDeep dive

AI agents that do analyst work

Agents, command-line tools, and Claude Code. I'll show your team how to set up an analyst loop that ships work while you're out of the room. We build it live.

Workshops and pairingAsk about a session

About

Who's writing this

The short version

I'm Faiszal. I read data for a living.

I'm a growth manager and digital analyst in Jakarta. My loop is small. I set up the tracking, spend time with what the data says, and write down the next thing the team should ship. Most of the value is in that last step.

Lately I've been building AI agents that do analyst work, moving my own workflow from chat windows to the command line, and looking for the smallest loop a team can run on Claude Code without me in the room.

  • GA4
  • Looker
  • Metabase
  • SQL
  • Python
  • R, sometimes
  • Claude Code
  • n8n