Growth Manager & Digital Analyst
Data tells a story.
I help you act.
Nearly 9 years turning complex data into actionable insights across F&B, retail, and entertainment — from loyalty optimization to statistical modeling that drives real outcomes.
About
Who I am
I'm a growth-focused digital analyst who has spent nearly a decade at the intersection of data, product, and business strategy. Most of my career has been with Antikode, where I grew from an individual contributor into leading the Digital Analytics & Loyalty division — managing enterprise clients across F&B, retail, and entertainment.
My day-to-day spans loyalty program design, retention analysis, statistical modeling, and CRM strategy. I product-manage Nexus, Antikode's proprietary loyalty engine, and I've personally built 50+ dashboards and reporting frameworks that help brands understand what their customers actually do — not just what they say.
Outside of work, I'm a firm believer that good analysis starts with good questions — and that the best data stories are the ones that lead to action. I write about what I learn, and I'm always up for a conversation about growth, data, or the occasional film recommendation.
Experience
My Journey
Nearly a decade of turning data into growth across F&B, retail, and entertainment.
2024
2024
Growth Manager
Antikode • Feb 2024 – Present
Leading the Digital Analytics & Loyalty division for enterprise clients across F&B, retail, and entertainment. Product-managing Nexus — loyalty engine with AI personalization, gamification, and composable architecture. Managing 20+ client accounts with measurable retention improvements averaging 15% uplift.
2022
2022
Lead Digital Analyst
Antikode • Nov 2022 – Feb 2024
Scaled analytics from execution to consultative service. Introduced BigQuery and Metabase, reducing reporting turnaround by 40%. Led CRO and SEO engagements, built 50+ Looker Studio dashboards, and bridged data insights to product decisions. Managed OKRs and expanded to CRM managed services.
2019
2019
Digital Analyst
Antikode • Jun 2019 – Nov 2022
Built analytics foundation across the agency — GA implementations, reporting frameworks, tagging strategies, and performance tracking for 15+ clients. Established data culture and standardized workflows that became the division's growth backbone.
2016
2016
Digital Analyst
PT. Erafone dot com • Aug 2016 – Jun 2019
Managed digital analytics for Indonesia's largest gadget retail e-commerce (Erajaya Group). Tracked site performance, user behavior, and conversion funnels across millions of monthly sessions. Delivered insights that optimized campaigns and category pages, contributing to measurable revenue growth.
Expertise
What I do
Data Insights
Behavioral analysis, cohort studies, and statistical modeling — turning raw numbers into narratives that drive revenue and retention decisions.
Data Analytics
GA4, BigQuery, Looker Studio, and Metabase — building measurement frameworks and 50+ dashboards that give brands a single source of truth.
Product Strategy
Product-managing Nexus (loyalty engine) from concept to scale — feature prioritization, roadmap planning, and go-to-market for enterprise SaaS.
Growth & CRM
Loyalty program design, CRM automation, and retention systems — building engagement loops that turn one-time buyers into repeat customers.
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Years Experience
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Clients Served
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Dashboards Built
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Industries
Latest
Insights
Contact
Let's connect
Whether you want to discuss a data challenge, explore a collaboration, or just say hello — I'd love to hear from you.