Growth Manager & Digital Analyst
Turning data into
insights that drive
real growth.
I turn complex data into clear, actionable insights that help businesses grow. From statistical analysis to loyalty program optimization, I connect the dots between what the numbers say and what the business should do next.
About
Who I am
I'm a growth-focused digital analyst with deep experience in data insights, loyalty programs, and statistical analysis. I believe the best growth comes from understanding the story your data is telling — and acting on it.
With nearly 9 years in digital analytics, I specialize in turning behavioral data into growth strategies — from loyalty program optimization and retention analysis to actionable reporting that drives better business decisions.
Experience
Where I've worked
Antikode
Jun 2019 — Present · 6 yrs+
Growth Manager
Leading growth strategy for loyalty platforms. Specializing in loyalty programs and statistical data analysis to drive retention and engagement.
Lead Digital Analyst
Led the analytics function, managing data analysis workflows and delivering actionable insights to stakeholders across the organization.
Digital Analyst
Analyzed user behavior and campaign performance. Built reporting frameworks and provided data-driven recommendations for product and growth teams.
PT. Erafone Dot Com
Aug 2016 — Jun 2019 · 2 yrs 11 mos
Digital Analyst
Performed digital analytics for one of Indonesia's leading electronics retailers. Tracked and analyzed e-commerce metrics, user journeys, and campaign effectiveness.
Expertise
What I do
Data Insights
Turning raw data into actionable narratives — uncovering patterns, trends, and opportunities that drive decisions.
Data Analytics
GA4, BigQuery, Looker Studio — building dashboards, reports, and measurement frameworks that tell the full story.
Product Strategy
From concept to execution — building products that solve real problems and grow sustainably.
Growth & CRM
Loyalty engines, retention systems, and CRM automation that turn insights into actions.
Latest
Insights
The Growth Manager Toolkit for 2026
A practical look at the tools, frameworks, and mindset shifts that define effective growth work today — from event tracking to AI-assisted analysis.
Loyalty in the Age of AI: How AI Loyalty Programs Drive Customer Retention Through Personalization
Discover how AI loyalty programs are transforming customer retention with personalized experiences that adapt to individual behaviors.
Why Your AI Strategy Needs to Think Beyond Chatbots
The next wave of AI isn't about better conversations — it's about AI that takes action. Here's what agentic AI means for growth leaders.